Football Ground Map
Football Ground Map
Even though Leicester City, a soccer club that previously garnered significant attention, was demoted from the Premier League last season and currently competes in the Championship, sponsor interest in the soccer brand appears to remain strong.
The betting company PariMatch has revealed an extension of their sponsorship collaboration with the renowned English club for the 2023/2024 season. The updated agreement includes plans to amplify PariMatch's advertising presence in the stadium, interview areas, and on the club's website. Additionally, the contract encompasses provisions for both online and offline advertising rights.
Philip Pirozenok, the leader of PariMatch's UK division, expressed that the renewal of their partnership with Leicester City for an additional season is beneficial for the bookmaker. It ensures ongoing championship advertising opportunities to update both potential and existing customers about promotions and other news. Meanwhile, Harj Heale, the current head of partnerships at the club, acknowledged the positive influence of the collaboration with PariMatch on enhancing the global reputation of both brands.
A spokesperson for the Leicester-based soccer club stated, 'Since the company joined us in the 2020/21 season, our partnership has been quite productive and we've experienced considerable success. We are eager to continue this trajectory and further expand on our achievements.
Clearly, the bookmaker has identified an effective marketing strategy that enables it to successfully advance its operations in the international arena. Active engagement with soccer teams has undoubtedly reinforced the market stance of the company and broadened its base of loyal customers.
Based on recent information, Parimatchapp boasts nearly 6 million registered users across four continents, with 600,000 of them being active clients. This active customer base contributes to the bookmaker's multimillion annual profits.
Remember that besides 'Leicester City', the bookmaker also maintains active collaboration with London's 'Chelsea'. In the 2023/2024 season, the company will persist as an official partner of this prominent British football club.
However, the bookmaker's reach extends beyond Europe, with PariMatch effectively operating in another global soccer hub, Brazil. Currently, the company sponsors Botafogo football club and the Liga Paulista, the soccer championship of São Paulo state. Additionally, the bookmaker is making its presence known in Brazil's popular motorsport scene by sponsoring the Stock Car Pro Series.
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