For passionate supporters, there's nothing quite like match day. Although the 90 minutes of action on the pitch grabs the headlines for teams and players alike, it's only one part of the experience for fans. From early-morning rituals to pre-match camaraderie in the pub and the journey to the ground, match days encompass a variety of habits and routines that are almost impossible to replicate elsewhere.
Everything starts in the hours before kick-off. Most fans lower down the football pyramid are lucky to dodge 12:30 pm matches, giving them ample time to prepare themselves for the good times ahead.
It's never too early for a pre-match routine. It's common for supporters to don a favourite home or away shirt and then visit a cafe for breakfast and read the sports section of a daily newspaper. Others might meet up early with friends to discuss tactics and the latest team news.
Social media plays a big role in fan engagement and pre-match routines now. Even for teams in the football league, there are usually lots of interviews and posts from managers and fellow fans to watch and read. This helps to create a sense of anticipation with a community of like-minded people who are counting down the hours until kick-off.
As the match draws closer, fans travel to the ground, but not before downing a pre-game pint. Drinking lager and ales is a longstanding tradition for football fans. Most clubs have a local public house adorned with memorabilia, which is a perfect spot for everyone to gather, sing chants and share stories ahead of kick-off.
Fans will typically meet the same group of friends (or family members) for a drink or two. This sort of habitual behaviour is intrinsic to human existence, and football is no different. Sharing pre-match rituals with the people we value the most is what the game is about. Football brings people together with a shared passion and a love for a club that usually lasts a lifetime.
When fans finally travel to the match, they often take part in personal rituals. Charlie, a 28-year-old Wolverhampton Wanderers fan, uses the time to remember his late uncle. He told the media: "When I was a season ticket holder, I would always go and touch the brick on the memorial wall we bought in tribute to my late uncle, who was the person that took me to the Wolves for the first time when I was a kid."
Other fans will head to the club shop to browse merchandise and buy a match day programme, and some will form a larger group to sing songs and march to the ground en masse. This is the time when the local area is awash with the colours of football shirts, scarves and flags.
Fan experiences at stadiums are just as diverse. The match day experience has been enhanced recently, especially in the upper echelons of the game. Sportsbooks now offer a wide range of markets and provide several ways for people to show off their knowledge. Corporate hospitality and VIP sections are also available for those who prefer to watch in luxury. Here, fans can access private boxes, comfortable seating, and premium food and drinks.
Fans who prefer a traditional experience are well served, too. Hardcore supporters often head to a standing section and indulge in a passionate and high-energy atmosphere. Although it's not as common in the UK, there is usually an area for the most vocal "ultras" who create constant noise during the game.
Once the match is over, fans typically head back to the pub to celebrate (or down their sorrows), and the cycle continues anew. Many supporters spend the time in between interacting with their club in some form, whether it's by posting on a forum or social media, watching highlights and replays, or reading news and transfer gossip. The rise of football podcasts, vlogs, and documentaries has made it easier than ever to stay engaged year-round.
Some fans even decide to give a bit back by volunteering for community initiatives and participating in fundraising events. This offers them a unique opportunity to contribute to the club they love while having a positive impact on their local area.
With plenty of matches in the modern game, especially for top teams playing in the newly expanded Champions League and Europa League format, the next matchday experience is never far away. For most fans, it's a thrill and way of life that they cannot give up. There's nothing quite like it!
An in-depth look at the biggest football attendances ever recorded, from the 1950 World Cup to pre-season friendlies in the States and the Scottish ground with dozens of 100,000+ attendances
My daughter's first ever football match - Orlando City v Atlanta United, August 2019. Written for Izzy to read when she gets old enough. Vamos Orlando
Taking my son to his first football match was one of the best experiences I've had as a father so far. I've written this article for Alex to read when he gets older.
The 91 biggest football stadiums in Europe. From Manchester to Munich, Villa Park to Valencia - each one with a capacity over 40,000