Football Ground Map
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You don't have to be a football fanatic to know that FC Barcelona is going through rough times. The coronavirus pandemic caused a serious problem to the club's financial status, so they had to let Lionel Messi go to PSG. The situation is serious indeed, but sponsors are still competing to sign a Barcelona sponsorship deal.
Despite all problems, the new season 2022 is not an exception because top sponsors are more than interested in sealing the deal with one of the most popular football clubs in the world. Barcelona's current deals didn't fend off famous brands, so we want to check the top five new sponsors and casino deals in the new season.
It's not difficult to see why Nike - the world's most notable brand in the sports division - is partnering with FC Barcelona. Nike remains a loyal partner to the Spanish giant despite Barcelona's financial crisis.
The contract between the two parties was extended in 2016 to be prolonged to 2028. It's a natural extension of a long collaboration between Nike and FC Barcelona because they have been working together since 1998. The sports brand currently pays the Camp Nou side 105 million euros per season, reaching 155 million with variables.
The Barcelona jersey sponsorship means Nike will have its logo in the upper right corner of players' shirts.
But that's not all. The contract will allow the US company to create a line of clothing and footwear that will be sold worldwide. The sponsorship deal will give Nike the right to create Barcelona merchandise that can be sold worldwide, plus players' exclusive footwear, apparel, and training gear.
Are you a fan of online gambling for real money? If yes, you will probably appreciate the fact that Barcelona is one of the leading sponsorship targets for a typical online casino with free bonus offers. That's exactly why the club signed a deal with 1Xbet.
1Xbet is an international sports gambling company with a wide range of betting markets. It offers live betting, where bettors can place bets on games as they are being played. The gambling platform also has a cashout function that allows customers to close their bets early and receive their winnings, minus the bookmaker's commission.
We don't know the value of this contract, but we do know 1Xbet will participate in FC Barcelona marketing campaigns and promo activities.
Beko Group is one of the world's largest home appliance companies. Its products are manufactured in Europe, Asia, and Oceania. The company has a presence in over 70 countries worldwide. The Barcelona sponsorship agreement has been extended several times, so it is projected to last until 2024.
As part of the agreement, Beko will be paying the Spanish club a respectable sum of $20 million per year. That's why you'll always see the Beko logo in the upper left corner of Barcelona's official jerseys.
Some fans find it strange that the home appliance brand sponsors football clubs, but we are sure that Beko will enormously benefit from the deal. After all, the brand will participate in marketing activities and promotions of FC Barcelona for a long time. Besides that, there is a wide range of payment methods, including cryptocurrencies. That way, Bitcoin casinos managed to enter the class of elite football sponsors. The Barcelona agreement has been reached in 2019 and is about to last until 2024.
Barcelona has always been associated with beer. That's the reason why its fans are more than pleased to see Estrella Damm as one of the main sponsors.
Estrella Damm is a Barcelona-based company that produces premium lager beer. The company has been in operation since 1876, and it currently exports to over 60 countries around the world. In addition to its lager beer, Estrella Damm also produces a variety of other beers, including a pilsner, wheat beer, and dark ale.
The beer company has cooperated with FC Barcelona for almost three decades already. Today, Estrella Damm is the club's global partner, so its branding and merchandise will keep appearing at Camp Nou and other club facilities.
However, the two companies have not announced any contract's financial details. We can only guess the numbers, but it's fair to say that the sponsorship contract is probably a seven-digit figure.
Gatorade is a sports drink owned by PepsiCo. The brand targets professional athletes, but they expand their reach to entire families during training and outdoor activities. The Barcelona sponsorship agreement was signed in 2013 and is projected to last until 2023 at least.
This contract looks like a natural cooperation model because energy drinks are closely related to football and other sports. In such circumstances, it's not surprising to see that Gatorade has several similar sponsorship deals with other clubs like Liverpool or Arsenal.
FC Barcelona may be going through hard times, but we are sure gigantic sponsorship deals will help the club survive everything. Do you expect these sponsors to help Barcelona achieve better results this season? Let us know in the comments!
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