5 Ways To Promote Your School Soccer Tournament

One of the most exciting sports events for children is planning a soccer event. With more than 800,000 high schoolers playing soccer in the year 2021-2022 - it is an excellent opportunity to unearth talent and help students understand the importance of teamwork. These athletic events are crucial in enhancing the community culture and improving the school's relationship with parents.

Moreover, sports tournaments like soccer are a great way to engage students in healthy and nourishing activities.

Planning a high school event needs proper planning and promotion strategies. Teachers and students can work collectively to craft a plan to bring the desired audience and achieve the desired outcome.

We have compiled the best cost-effective marketing strategies to promote your soccer tournament.

5 Methods To Promote Your School Soccer Tournament

1. Optimize Your Soccer Tournament Landing Page

The initial steps of promoting your event involve adding the event to the website and optimizing the dedicated event landing page you've created. Your goal is to make an enticing offer for your target audience (parents or sponsors) to take time out and attend the event.

Moreover, the landing page should have more details like school key features, event details, benefits, and other elements. You can add the following elements to the landing page to make it look better and increase engagements:

Value propositions
An event promotional video
Information about the event (date, time, venue, etc.)
Student testimonials (a short video on how students see the benefit of the event)

Another crucial factor for an engaging landing page is to add an actionable CTA. Studies show that customized CTA gives 202% better results than generic ones.

2. Create Event Posters

Posters are still an excellent way to engage the audience and deliver the event details. Moreover, you can use these posters for advertising on multiple platforms simultaneously.

The critical consideration is poster design, which shouldn't be a challenge. With basic skills and online tools like PosterMyWall, you can easily design soccer posters. It is a more affordable option compared to other print advertisement opportunities. In addition, visuals perform better than text. Studies show that humans process images 60,000 times faster than text.

Add relevant information and details of soccer events related to the poster. Ideally, complement it with a genuine event picture you've taken, and you have a poster that will attract high numbers.

3. Leverage Social Media For Marketing

With 95% of teens using smartphones, social media should be the cornerstone of your promotional strategy.

Here are some steps that will allow you to create an effective social media marketing strategy:

Create dedicated pages for the soccer match or upload the posters on the existing school page. Post reminders, news, or other material on Facebook, Instagram, TikTok, or any other school social media platform
Social media allows you to use hashtags for posts. Hashtags like #sports or #soccertournament can bring significant traffic to your social media promotion post. What's more - you can create a customized hashtag to increase visibility
Another effective method of getting traction is to conduct a contest for giveaways. It brings a considerable amount of traffic and attention to your event
Teaser content is also an effective method to create hype for an event. You can show preparations, practice, and other behind the scenes

4. Use Email Marketing

Email marketing is one of the oldest yet effective marketing strategies. It enables you to create custom email templates and send them to the prospective audience. However, you need to create an effective email marketing template.

Here are some tips on how you can do that:

Start early. Generating interest takes time, so starting a month or two in advance is better. Start sending emails to people who have shown interest in or related to the event
After you have sent the initial email, it's time to start sending follow-up emails. Take a break between these emails, and avoid sending the second email immediately. It helps maintain audience engagement without annoying them
As you get close to the event, your emails should include CTAs like "limited passes available" or "few spaces left." These tactics can boost conversion rates and creates an urgency factor to sign up for the event
When the registration time is closed, send emails to the registrants and share the necessary details of the event, which can include the sports team schedule
Lastly, send a thank you email to the participants and parents who joined the soccer tournament. This may seem insignificant, but this email is vital for building a positive school-parent relationship

5. Create An Easy Registration Process For Families

Acquiring parents' trust is monumental to the success of your event. Allow parents to submit an inquiry about the event on the website or social media. They should also be able to ask for brochures or contact the school administration.

Moreover, your registration process should be mobile-friendly. Research shows that almost 60% of traffic comes from mobile searches and so your registration needs to be accessible on all devices.

There are school management systems that can help and ease up the school soccer registration process. Save people's valuable time and try making the process as convenient as possible.

Conclusion

Your high school soccer event is a great way to partake in community management with the help of student bodies, teachers, and parents. The key is to start your preparation early and stay within the school budget.

The strategies mentioned above will assist children and schools in planning and executing a successful soccer tournament and ensure maximum participation.

Moreover, the above tactics will come under the school's budget. With tools like Posters My Wall, things have become much easier for people to design different promotional posts and digital elements.